TINE BEK X COPENHAGEN FIBERS.

A collaboration where no one lost the thread.

Together with Hobbii and Dentsu X Danmark, we helped bring Hobii’s new brand Copenhagen Fibers to life capturing warmth, texture, and authenticity shot by amazing Tine Bek.

The idea and concept were developed by Dentsu X Danmark together with Hobbii – and we had the pleasure of handling the production and bringing it all to life, with campaign photos, product imagery, and film created by FERN.’s Joachim Thorius.

It’s been a true pleasure collaborating with such talented and passionate people on a project that feels both playful and genuine. A big thank you to everyone involved for an inspiring collaboration.