THE FUTURE OF CREATIVITY.

What happens when a film director, an AI director, a photographer, and a IKEA creative meet on stage?

Two weeks ago, FERN. talents Sebastian Lopez / FERN.film, Tine Bek / FERN.photo, Mads Roikjær / FERN.AI, FERN. CEO Kia Hartelius + Katie McCrory / IKEA took the stage for a vibrant panel discussion at Shaping Our Creative Impact, hosted by Trifolium and Capture One.

From artistic authenticity and being truly present in our work to the fast-evolving world of AI, the conversation quickly turned into an honest deep dive into what will define creativity in the years ahead.

AI especially lit up the room. What started as a discussion became a lively exchange of ideas, perspectives and a few friendly disagreements.

The audience got a rare, unfiltered look at the tension and synergy between human intuition and technological innovation – and how the two might actually make each other stronger.

If you missed the debate, you can watch the full session HERE.