SHORTLISTED X FERN. / LASSE MEJLVANG

In the seventh episode of the Shortlisted. x FERN podcast, host Bue Nielsen sits down with Lasse Mejlvang for a conversation about authenticity, documentary craft and working with real people in a commercial world.

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Lasse shares how his work sits between documentary storytelling and commercial production, often working with real people rather than actors. For him, credibility is everything — and audiences can still sense when something feels genuine.

The conversation explores the tension between staged campaigns and real moments, the shifting boundaries between editorial and commercial photography, and why some of the most powerful references today come from simple, everyday images.

Lasse also reflects on working internationally, collaborating in teams, and why curiosity, persistence and trust remain essential tools in a constantly changing industry.

Huge thanks to Only Rental for making this possible.