FERN. is a creative film, photo and AI production company bridging the gaps between creativity and climate consciousness. We represent a handpicked selection of the finest still photographers, film directors and AI prompters in Scandinavia.

Together we work to deliver high-quality creative work and top production quality – with minimal impact on climate and environment. Through creativity, storytelling and captivating imagery, we help brands have their message shine through the noise.

FERN. produces films and photos with a positive impact on society and a minimal impact on climate and environment. Every day we work to empower our stakeholders to take action on fighting climate change.

By educating our staff and collaborators we provide the necessary resources for them to reduce their production-specific environmental impact. FERN actively advocates for change within the creative industry, driven by the belief that creativity itself is a catalyst for change.

FERN. is committed to fostering an equitable and inclusive work environment, free from discriminatory behavior and harassment. We strive to provide a welcoming and respectful space for all, prohibiting discrimination based on various factors, including race, gender, age and sexual orientation. Harassment of any kind, whether in-person or online, is not tolerated, and we have clear procedures in place for addressing complaints. Employees are encouraged to raise issues with their supervisors or relevant authorities if they experience discrimination or harassment. For larger productions lasting more than four consecutive weeks, a spokesperson will be appointed to represent the team to the producer, ensuring that agreements reflect the collective interests of the entire team. aEvery individual involved in FERN. productions has the right to express their concerns, organize collectively, and participate in unions and other associations, alongside the rights to nonviolent protest and collective bargaining.

In terms of disciplinary actions, FERN. employs a structured approach for handling employee misconduct, beginning with informal discussions and escalating to written warnings if necessary. Serious breaches of conduct may lead to immediate dismissal. The disciplinary process is designed to be transparent and fair, outlining specific expectations for improvement and support available to employees.

By prioritizing the rights of our employees and maintaining a zero-tolerance policy towards harassment and discrimination, FERN. aims to create a safe and supportive workplace for everyone.

At FERN., we actively educate our staff on ESG principles to embed sustainability in everything we do.

We follow a detailed checklist with specific measures to lower the carbon footprint throughout pre-production, on set, and post-production. During pre-production, we brief each team member on their role-specific actions to minimize environmental impact. All crew receive comprehensive guidance to support eco-friendly decision-making. These steps not only reduce our carbon footprint but also foster awareness and transform production practices.

Our execute team regularly participates in speaking engagements, sharing insights and practical strategies with industry peers to encourage responsible practices across the sector. By empowering our own team and contributing to broader conversations, we’re fostering a culture of awareness and action that helps push ESG higher on the industry agenda.

We firmly believe in the power of conscious purchasing to create a positive impact on our planet. By choosing clean, responsibly-sourced food and materials, we support the health and well-being of people, animals, and nature alike.

Every decision we make has the potential to uplift and protect the ecosystems we rely on. Through mindful purchasing, we’re investing in a sustainable future where both the environment and all its inhabitants can thrive.

In FERN., we are committed to meeting the highest possible standards for sustainability when purchasing products or services. At the same time, we ensure that the purchase is also economically sustainable.

We recognize that these goals can sometimes conflict, but we see it as part of our responsibility to always opt for the most socially responsible and environmentally sustainable solution, in alignment with the ISO 20400 standard.

FERN. has established a set of environmental requirements for the companies and organisations from whom we purchase products and services. Our 4 Core Principles for Procurement:

Environment / We prioritise products and services with minimal environmental impact throughout their lifecycle.

Ethical Practices / We engage in fair and responsible trading, ensuring our suppliers adhere to the highest ethical standards.

Social Responsibility / We support suppliers who promote labor rights, safe working conditions, and contribute to their communities.

Economic Efficiency / We seek the best value for money, considering not just the purchase price but also the environmental and social impacts over the product’s or service’s lifetime.

Youth Talent Development / Increase the proportion of both employees and talents under 25 to 15% by the end of next year to support young talent.

Launch a structured internship program with at least 5 participants annually, focusing on empowering young professionals in the creative and production industries.

Diversity in Talents / Achieve a 50/50 gender balance representation among our creative talents both in the film and photo department

Workforce Diversity / Increase overall workforce diversity by hiring at least 25% of new recruits from underrepresented groups in the coming year.

Employee Wellbeing & Engagement / Conduct annual employee satisfaction surveys, targeting a 90% satisfaction rate with DEI initiatives by the end of next year.

Our total CO2 emissions for 2023 amount to 10.28 tonnes.

Scope 1: 0 kg

Scope 2: 1.012,00 kg

Scope 3: 9.265,86 kg

CO2 per. million USD

1,01 tonnes

We target to increase our average CO2-reduction on productions to 40% by 2026.

To calculate our project based climate reports we utilize the Green Producers Tool.

In accordance with the Greenhouse Gas Protocol (GHG protocol), the tool categorizes emissions according to Scope 1, 2 and 3. It simplifies and streamlines the quantification and reporting process while ensuring that the climate accounting is based on established frameworks and regulations. This promotes transparency and accountability in the work with climate accounting.

The GHG protocol has defined three scopes to include both direct and indirect GHG emissions:

Scope 1 / Direct emissions from fuel combustion from own machines, vehicles and other fossil fuels.

Scope 2 / Indirect emissions from the generation of purchased energy, including electricity, steam, heat or cooling

Scope 3 / Indirect emissions from upstream and downstream activities, including travel, purchased goods, services and equipment, and transport and distribution of goods.

Emissions in Green Producers Tool are measured in CO2 equivalents (CO2-eq), and provide a standardized unit for assessing the impact of various greenhouse gases such as carbon dioxide (CO2), methane (CH4), nitrogen oxide (N2O), sulfur hexafluoride (SF6), as well as hydrofluorocarbons ( HFCs) and per-fluorocarbons (PFKs).

With the Green Producers Tool, we can measure the emissions of our production to clearly identify where to achieve emission reductions. The Tool measures the life cycle emissions of different products and activities relevant to the cultural sector. Life cycle analysis (LCA – short for life cycle assessment) is a method for analyzing the environmental impact of products and services throughout their entire life cycle – from the extraction of natural resources, through production, transport, and use, to waste management at the end of their life

This means that we include the direct and indirect emissions of the products and account for the climate footprint of the included products, enabling us to identify the total greenhouse gas emissions from a production. In the tool, the following overall emission categories are included:

Transport

Food & Beverage

Accommodation

Energy

Purchases

Art department

Equipment

Lights & AV

Materials

Waste & Recycling

At FERN., we are deeply committed to reducing our climate impact through a combination of responsible practices, collaboration, and continuous learning. Here’s how we approach reducing our environmental footprint.

By focusing on these areas: collaboration, sustainable production, employee education, ethical procurement, and long-term impact. We are actively working to reduce our climate footprint while inspiring others in the industry to follow suit.

Collaboration for change

We work with a variety of companies and organizations, also those with less experience in sustainability. By guiding them toward more eco-friendly practices, we hope to create a ripple effect that extends to their own operations, customers, and partners. We prioritize partnerships with those who align with our values, ensuring we do not collaborate with companies engaged in greenwashing or harmful practices.

Production

Every aspect of production at FERN. is designed with sustainability in mind. From sourcing materials to transportation, we actively seek to reduce our carbon footprint. This includes using energy-efficient equipment, reducing waste, recycling materials, and minimizing packaging. Our productions incorporate eco-friendly set designs and sustainable transportation solutions to ensure minimal environmental impact.

Employe Education

All new employees, interns, and apprentices at FERN. undergo thorough training on our sustainability values and practices. This includes comprehensive sessions on climate action, our procurement policies, and our approach to reducing carbon emissions throughout the production process. Everyone at FERN. is responsible for integrating these practices into their daily work.

Ethical Procurement

FERN.’s procurement policy ensures that the products and services we purchase align with our sustainability goals. We prioritize suppliers who adhere to ethical, environmental, and social responsibility standards, and we assess the lifecycle impacts of the products we use, considering factors like energy efficiency, potential for reuse, and the use of non-toxic materials.

Long-Term Impact

FERN.’s procurement policy ensures that the products and services we purchase align with our sustainability goals. We prioritize suppliers who adhere to ethical, environmental, and social responsibility. Our impact business model is designed to drive change within the film industry, encouraging our collaborators to adopt sustainable practices. Through our use of the B Corp framework, we align our operations with rigorous standards for environmental and social impact, ensuring that our work not only meets sustainability goals but also sets a positive example for others in the industry standards, and we assess the lifecycle impacts of the products we use, considering factors like energy efficiency, potential for reuse, and the use of non-toxic materials.