Iris has been at the forefront of AI and virtual production technology (leveraging game technology in film), to create distinctive universes and characters. She brings these imaginative worlds to life across various platforms, including commercials, feature films, music videos, and short films.

Iris has also worked as Creative Director at Virsabi, a leading company in virtual production (VP), virtual reality (VR), and augmented reality (AR). Virsabi’s clients include GANNI, Red Bull, IKEA, Jabra, Mærsk, Pfizer, KVIK, and Bang & Olufsen, among others. Her work has been featured in the Producers Guild of America magazine and presented at the Danish film-tech conference PictureThis at the Danish Film School, where she showcased the intersection of storytelling, technology, and future visions for filmmaking. Iris continues to push the boundaries of both storytelling and technology, delivering powerful stories with a distinctive visual style.